teena singh siddharth l photography Sticky post

The Success of a Rebel – Teena Singh

“I have always been a rebel since I was a child; I always knew I was made for greater things in life. I didn’t know what I wanted to do, but I knew I would do something more than just living in Punjab all my life and getting married and making babies.” Model and actor Teena Singh talks about her journey through advertisements, about her upcoming film Akira … Continue reading The Success of a Rebel – Teena Singh

Bijuria girl – Ishita Arun

Did you know that throat hoarseness is caused because of a little khich khich bacterium who loves to hang in there? The animated monster from this nostalgic Cough Drops ad is the clingy USP of Vicks even today.   The cutie winking in the above ad is Ishita Arun, daughter of the popular folk songstress and actress Ila Arun. While Ila is renowned for her songs like Choli ke Piche, Ishita is famous for her husky anchoring voice (VJ on … Continue reading Bijuria girl – Ishita Arun

DD Days!

Did you know that hoarseness in the throat is caused by this little khich khich monster who loves to play in there? 😉 Let’s go back to the golden olden Black &White Tube Doordarshan days when branding was a bit easier compared to today; ads were simple, and things like clear USP, needs vs. wants, and brand image loyalty existed. No sci-fi graphics or 100s of eye-grabbing prime times, no star-studded endorsements or crores of remunerations (and definitely no unskippable … Continue reading DD Days!