Made for each other

We tend to naturally associate some celebrities to some brands. Some models to some endorsements. Some faces to some products. Something clicks between these celebrities and the brands and something ticks when the audience watches it. It catapults both the brands and the faces to a zenith. IAD picks a few faces and brands that became synonymous with each other Preity Zinta & Liril: Do … Continue reading Made for each other

hamsika iyer singer chammak challo Sticky post

“There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

She is as eclectic as they come. From Bollywood to Electronica, Hamsika Iyer’s work is diverse and refreshing. She has a voice, the talent, perseverance and taste. Not only did she become a household name with hit numbers including Chammak Challo, Chanda Re and tons of other songs but her work in genres outside the films is as solid. Hamsika’s work with Juno Reactor (UK) … Continue reading “There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

“Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro

A playback singer, recording artist, a music composer and a cancer awareness campaigner. Fondly called as “The Queen of Advertising”, she has put her soul in over 5000 memorable ad jingles and some of the most hummed Bollywood chartbusters. This week IAD got a chance to talk with Caralisa Monteiro about her success wave in the ad world for over a decade and half, her … Continue reading “Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro