Nestle's 100 year anniversary

Nestle Turning A Century Old

Old things have a charm that is hard to ignore. Nestle might be fighting a battle to keep calm during turbulent times, but they don’t seem like the kinds to back down so easily. Their repertoire is vast and widespread. Marking their 100 year anniversary, the brand put out a touching campaign to win back the audience they have lost thanks to the Maggi controversy. It’s … Continue reading Nestle Turning A Century Old

Made for each other

We tend to naturally associate some celebrities to some brands. Some models to some endorsements. Some faces to some products. Something clicks between these celebrities and the brands and something ticks when the audience watches it. It catapults both the brands and the faces to a zenith. IAD picks a few faces and brands that became synonymous with each other Preity Zinta & Liril: Do … Continue reading Made for each other

“Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro

A playback singer, recording artist, a music composer and a cancer awareness campaigner. Fondly called as “The Queen of Advertising”, she has put her soul in over 5000 memorable ad jingles and some of the most hummed Bollywood chartbusters. This week IAD got a chance to talk with Caralisa Monteiro about her success wave in the ad world for over a decade and half, her … Continue reading “Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro

“Life itself is another name of a hard and ongoing struggle” – Maushmi Udeshi

Her charismatic screen presence found a place in people’s hearts. They related to the girl who stood in that balcony, sipping her first cup of coffee for the day in Nescafe. They felt a connection to the girl in a white saree roaming the streets looking for love in Bally Sagoo’s remix of “Noorie”. Maushmi Udeshi’s uniqueness, her talent and that genuine smile warmed hearts. … Continue reading “Life itself is another name of a hard and ongoing struggle” – Maushmi Udeshi