Made for each other

We tend to naturally associate some celebrities to some brands. Some models to some endorsements. Some faces to some products. Something clicks between these celebrities and the brands and something ticks when the audience watches it. It catapults both the brands and the faces to a zenith. IAD picks a few faces and brands that became synonymous with each other Preity Zinta & Liril: Do … Continue reading Made for each other

“Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro

A playback singer, recording artist, a music composer and a cancer awareness campaigner. Fondly called as “The Queen of Advertising”, she has put her soul in over 5000 memorable ad jingles and some of the most hummed Bollywood chartbusters. This week IAD got a chance to talk with Caralisa Monteiro about her success wave in the ad world for over a decade and half, her … Continue reading “Ilayaraja sir is the toughest to work with, because he is very specific with his wants and it was exciting to work with a genius like him.” – Caralisa Monteiro

DD Days!

Did you know that hoarseness in the throat is caused by this little khich khich monster who loves to play in there? 😉 Let’s go back to the golden olden Black &White Tube Doordarshan days when branding was a bit easier compared to today; ads were simple, and things like clear USP, needs vs. wants, and brand image loyalty existed. No sci-fi graphics or 100s of eye-grabbing prime times, no star-studded endorsements or crores of remunerations (and definitely no unskippable … Continue reading DD Days!