ASCI India to monitor social media influencers on promotional content, Radhika Bangia Sticky post

Social Media Influencing gets ASCI’s attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on Instagram. TikTok isn’t far behind … Continue reading Social Media Influencing gets ASCI’s attention

Sticky post

IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian Ad Divas website soon. The … Continue reading IAD is now on WhatsApp!

All you need to know about Indian model & actress, Persis Khambatta

Persis Khambatta was born on October 2, 1948 in Bombay, India. At age 17, as Femina Miss India, she entered Miss Universe 1965, dressed in off-the-rack clothes she bought at the last minute. Khambatta became a model for companies such as Revlon. Her biggest acting break was getting the role of Lieutenant Ilia, the bald Deltan alien in Star Trek: The Motion Picture (1979). This … Continue reading All you need to know about Indian model & actress, Persis Khambatta

"Creep Qawwali" by AIB in collaboration with Truly Madly

“Mere Creep Se Creepy Koi Creep Nahi Hai”

Art is a  highly powerful way to channel, deal, cope with, whatever you may call it when you are faced with real life situations. In shades of comedy, tragedy, drama or a mix, it always finds a place in people’s minds and is often soul cleansing for the creator. All India Bakchod aka AIB and Truly Madly‘s latest ‘Creep Qawwali’ will hit close to home … Continue reading “Mere Creep Se Creepy Koi Creep Nahi Hai”

Kodikanal Won’t: The Girl Who Spits Fire

Angry at what a certain big corporate company (read Unilever) has done to her beautiful Kodaikanal. You know who we are talking about. She has gone viral through her video. Chennai-born copywriter/ rapper Sofia Ashraf’s video has received more than a million hits and stirred talk about the damage Unilever’s mercury dumping has caused the former factory workers and residents in Kodaikanal.
Continue reading “Kodikanal Won’t: The Girl Who Spits Fire”

saina nehwal olympics bronze medal

Badminton Ace – Saina Nehwal

There has been a lot of clamour lately about Saina Nehwal‘s new Iodex UltraGel advertisement. The ad features Saina wearing a ‘smiling joker’ facemask to hide her pain during the play. Its tagline goes ‘Iodex UltraGel apnao, dil se muskurao’ (use Iodex UltraGel, smile heartily). Leo Burnett’s well-crafted #MaskmyPain social media campaign with the iconic Indian Badminton player however baffled the audience! Ace shuttler in the latest Iodex Ultra … Continue reading Badminton Ace – Saina Nehwal