IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian Ad Divas website soon. The … Continue reading IAD is now on WhatsApp!

salwaar kameez whirlpool carla ruth dennis

The Influence of Indian Cinema on the Evolution of Salwar Kameez

Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape many attitudes and trends. Among the most impact it has had is on the way we dress. With the allure that our leading ladies manage to create on the silver screen, no wonder commoners try and imitate them as best as they can in their bid to … Continue reading The Influence of Indian Cinema on the Evolution of Salwar Kameez

cadbury dairy milk silk-puppets tvc model parul joshi

New Cadbury Dairy Milk Silk’s – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. O&M turns the simple Romeo-Juliet-kind … Continue reading New Cadbury Dairy Milk Silk’s – The Two Puppeteers!

regina cassandra chai bisket her

*Her – A micro drama starring Regina Cassandra

*Her is the story of thought-provoking conversation that happens between a star actress who has a large fan base (Regina Cassandra) and her ardent admirer (a 4th year B-Tech student). The talk takes place in Regina’s broke-down car over a cup of green tea. This simple, feel-good micro drama by Chai Bisket sheds light on the lives and feelings of normal girls living behind their … Continue reading *Her – A micro drama starring Regina Cassandra

Cadbury-Ad

Best Ads 2015- Part 1

Commercials that struck a chord with us.  We put them together for you. To be continued…   Boond boond mein sacchaiyi:  This will resonate with each one of you. It’s exhilarating, filled with truthful moments and so real. When ads are so real and close to our own lives, no doubt it will stay in our hearts. When the employee in the lift tells the boss through … Continue reading Best Ads 2015- Part 1

Wedeterna’s DIY Approach To Marriages

Something sweet, something quirky and something that will make your heart feel a little gooey, Wedeterna is progressive, contemporary, Indian and all about DIY When the mother in the video fills in the details on the form that could potentially bring the perfect groom for her darling daughter, you know there’s something worth watching coming your way. While the mum talks about her daughter’s delicious … Continue reading Wedeterna’s DIY Approach To Marriages

Ileana D'Cruz; Image source Official Ileana D'Cruz Instagram

The crowning glory

Some people are born with naturally gorgeous hair. We all have friends who we have a hair crush on. Sometimes they are men but most times it’s a woman whose bouncy, soft and perfectly gardened or just simply wild hair we cannot get over. When we saw Ileana D’Cruz‘s recent instagram hair images, we could not not think about all the beautiful ladies in Indian … Continue reading The crowning glory

Zeenat Aman for an Air India ad; Image source: uturn.co.in

The Vintage Vibes

The quality of vintage material is contained in the history it carries, the stories they hold and the timelessness wrapped around it. A piece of vintage equipment  has a quality, an aura that enchants and thrills admirers in its periphery. The charm is irresistible, the beauty raving with a mind that takes on a life of its own. We stumbled upon some vintage advertisements with some of India’s … Continue reading The Vintage Vibes

Forest Essentials: Warrior Princess

Being Progressive

The magic you feel when you watch something absolutely stunning, ethereal, immersive, like losing yourself; a feeling that stays with you; stays inside you. It’s a seed sown for more in the same vein, something about to sweep you off your feet the same way. They are measured but strong and completely aligns with the progressive thinking that we are all completely capable of; which is … Continue reading Being Progressive

Tanishq Jewellery

Tearing Down The Walls

Their eyes met across the counter at the pharmacy; the girl stared as the store guy tried different sizes of brown paper bags to cover the pack of sanitary napkins she had just bought. Her thoughts drifted back and forth between her time in America where this was no taboo but India was different. We have made brilliant progress in so many spheres of technology, art, science … Continue reading Tearing Down The Walls

A still from the movie Ram-Leela- truly colourful

The Goddess Month

The moon cycles, astrology, mystery of the unknown and our diverse paths of searching for a higher power has always been truly uniquely Indian. Even in an age of impressive technological progress, the rich spiritual treasure that India has inherited will always run deep. Festivities are a natural high. The faith that holds down so many people is a strong source of infectious positive energy … Continue reading The Goddess Month