ASCI India to monitor social media influencers on promotional content, Radhika Bangia Sticky post

Social Media Influencing gets ASCI’s attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on Instagram. TikTok isn’t far behind … Continue reading Social Media Influencing gets ASCI’s attention

Nikkesha Rangawala in an interview wearing a suit_nikkesha_Instagram photos Sticky post

Acting is about reinventing yourself, every day – Nikkesha Rangwala

We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting early How did you set off in the entertainment industry? Did you always know you wanted to be an actor? Growing up in Canada, I was always the kid who was into dance, drama, and … Continue reading Acting is about reinventing yourself, every day – Nikkesha Rangwala

salwaar kameez whirlpool carla ruth dennis

The Influence of Indian Cinema on the Evolution of Salwar Kameez

Over the last century, Hindi mainstream cinema has not only mirrored our society but also helped to shape many attitudes and trends. Among the most impact it has had is on the way we dress. With the allure that our leading ladies manage to create on the silver screen, no wonder commoners try and imitate them as best as they can in their bid to … Continue reading The Influence of Indian Cinema on the Evolution of Salwar Kameez

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New Cadbury Dairy Milk Silk’s – The Two Puppeteers!

Two young puppeteers (Parul Joshi & Karanvir Malhotra) are in the midst of a performance and cannot control their craving for the rich, smooth and creamy Cadbury Dairy Milk Silk – the most adorable commercial on air. This beautiful ad film conceptualized by Ogilvy & Mather perfectly builds on the Silk’s signature theme: irresistible Silk, encapsulating the romantic jingle: “Kiss me… close your eyes”. O&M turns the simple Romeo-Juliet-kind … Continue reading New Cadbury Dairy Milk Silk’s – The Two Puppeteers!

Kangana Ranaut: #PrettyGirlSwag for Livon Serum

Pretty Girl Swag!

This is an absolutely gorgeous execution of an ad. The new #PrettyGirlSwag Livon Serum ad featuring Kangana Ranaut looks more like a top-notch, well produced music video. Great styling, beautifully shot and completely stepping up to the title, the campaign seems to have struck the right chords. What immediately jumps out in the ad is how it eases you into it. Kangana looks like a million dollar … Continue reading Pretty Girl Swag!

Wish Chain Celebration; Image source: Twitter

In The Mood For Celebration: The Wish Chain

We often wish for a world without religions and a place without barriers. We wish for a world with no walls and no boundaries. We wish the world could harmoniously celebrate all the different cultures together as one. So when there are two festivals being celebrated simultaneously, like two sides of a coin, it gives us a sensation of oneness and our wishes seem to start … Continue reading In The Mood For Celebration: The Wish Chain

Malabar Gold; Image source: www.jewelorigins.com

Women In Gold

What is it about gold that makes it immortal? Gives it a Godlike reverence? Makes women bite their tongue in sheer adoration? A gold lover knows how it can light up your face, the medicinal qualities it possesses and the ancient, pious and unbroken ritual of passing it down to the next generation. Our grandmothers who spent their most important occasions and precious moments wearing … Continue reading Women In Gold

Nestle's 100 year anniversary

Nestle Turning A Century Old

Old things have a charm that is hard to ignore. Nestle might be fighting a battle to keep calm during turbulent times, but they don’t seem like the kinds to back down so easily. Their repertoire is vast and widespread. Marking their 100 year anniversary, the brand put out a touching campaign to win back the audience they have lost thanks to the Maggi controversy. It’s … Continue reading Nestle Turning A Century Old

“I couldn’t believe it was me when the ad went on air during IPL matches” – Manasi Rachh

Theater artists are ‘special’, rather ‘gifted’ is the word. The most amazing thing about them is their energy and self-belief to tell a story boldly and convincingly; bringing a scripted character to life, and taking audience through a roller coaster of emotions… All this action in ‘live’! We bring to you one such incredibly talented theater artist and commercial model Manasi Rachh. Her accomplishments as an actress could be … Continue reading “I couldn’t believe it was me when the ad went on air during IPL matches” – Manasi Rachh

Cinemas inspire me a lot; the journey with the characters and their creators” – Devna Pani

Rajiv Menon Productions has given us many memorable ads and a reason to discuss relentlessly about them off TV. While the whole world is going gaga over finding who the new Telugu Rexona soap ad girl is, IAD gets to speak to Devna Pani herself! Here are excerpts from the exclusive chat with the 24-year-old pretty Mumbaikar, who has re-personified the soap brand. 🙂 Devna is daughter … Continue reading Cinemas inspire me a lot; the journey with the characters and their creators” – Devna Pani

Shazahn Padamsee

With a pair of wide eyes and a cheerful smile, Shazahn Padamsee is certainly a name that rings a million hearts. Born to renowned ad guru and theatre veteran Alyque Padamsee and noted pop star Sharon Prabhakar, this girl is blessed with best of both of their genes. A perfect blend of beauty and talent, the youngest of the Padamsee clan has impressed one and … Continue reading Shazahn Padamsee

Isha Talwar

Every dumb product needs an appealing face for it to be loved and opted among the line of similar brands. Our divas give them just that! 😉 Isha Talwar is one such lovely model and film actress who has made several ads of popular brands memorable with her distinctive smile! Isha is famously known as Aisha Rehman (Aysha Kutty to Keralites) for her role as … Continue reading Isha Talwar

Kriti Kharbanda

Kriti Kharbanda

If an alien asks me ‘what do women look like on the earth?’, I would introduce it to Kriti Kharbanda. Kriti is an acclaimed model and a favorite actress of many in the Telugu and Kannada film industries. Her cutely innocent, lovable, sweet face and captivating eyes, and her endearing smile can turn even the toughest of guys into artists, poets, and art directors! 😉 Well, it’s just the overdose of … Continue reading Kriti Kharbanda

Mari Thai ad model thumb

Mari Thai

We could watch the impeccable, pretty Mari Thai all day like the guy in the Pond’s Pure White advert! The ad was being aired in India until quite recently (now the product is modelled by Ana Rotili). This is a wonderful advert with the ever-delightful Mari in Pink… The only thing that puts me off though is the missing beauty spot on her cheek! 😐 Neejee Chhabra has done the voice over in Hindi for … Continue reading Mari Thai

pooja salvi francis alukkas thumb

Pooja Salvi

Let us talk about nautanki of the Nautanki Saala (2013) starrer Pooja Salvi. But before that, let me tell you, ‘nautanki’ is not a bad word at all, though it has been popularly desecrated. I used it for Pooja because of 1) the new film 2) its meaning – nine forms of emotions(rasaas) 3) and also because the diva has successfully portrayed all these emotions in her … Continue reading Pooja Salvi

Nimrat Kaur

We are talking of her good looks, cute and mature expressions in the new Cadbury Dairy Milk Silk Traffic Jam commercial today but, Nimrat Kaur has been a very regular face on TV and print advertisements from a very long time. The first ad I remember of her is the Maruti Suzuki WagonR – Star Interview TVC (aired in some 2007). She was even riding the Suzuki Swish … Continue reading Nimrat Kaur

Navneet Kaur Dhillon

Pretty, vibrant, confident, intelligent and hardworking. She is the Pond’s Femina Miss India 2013! Navneet Kaur Dhillon has rose to glory winning the beauty pageant. Navneet is surely aiming high and is ambitious to glitter in Bollywood. The prime focus of the diva now, from Patiala, Punjab, is however on winning the Miss World title to happen in Indonesia, in September 2013. Keep a watch! No wonder Navneet will … Continue reading Navneet Kaur Dhillon