ASCI India to monitor social media influencers on promotional content, Radhika Bangia Sticky post

Social Media Influencing gets ASCI’s attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on Instagram. TikTok isn’t far behind … Continue reading Social Media Influencing gets ASCI’s attention

Wedeterna’s DIY Approach To Marriages

Something sweet, something quirky and something that will make your heart feel a little gooey, Wedeterna is progressive, contemporary, Indian and all about DIY When the mother in the video fills in the details on the form that could potentially bring the perfect groom for her darling daughter, you know there’s something worth watching coming your way. While the mum talks about her daughter’s delicious … Continue reading Wedeterna’s DIY Approach To Marriages