In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a long way. How many car … Continue reading Opinion: Is Indian advertising moving beyond gender stereotypes?
A law student from the city of Pune, Vaishnavi Patwardhan‘s life took a U-turn when she decided to take up modeling as a career. What followed was an exhilarating journey through the world of beauty pageants, fashion, and films. Vaishnavi shares tidbits from her life as a working model and an actress in this candid interview. When did you first get inclined towards the entertainment … Continue reading The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan
Vivacious, free-spirited, and extremely talented, Ayesha Kanga takes us through her happening journey in the world of fashion and advertising. In the short period of a year, Ayesha has made a name for herself in the industry with features by American Express, Coca-Cola, Tanishq, and many more. In this fun tête-à-tête with Indian Ad Divas, she tells us how. When was the first time you … Continue reading You don’t have to be 5’8 to be a model anymore – Ayesha Kanga
At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the trend of integrated advertising with … Continue reading Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces
With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on Instagram. TikTok isn’t far behind … Continue reading Social Media Influencing gets ASCI’s attention
Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian Ad Divas website soon. The … Continue reading IAD is now on WhatsApp!
We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting early How did you set off in the entertainment industry? Did you always know you wanted to be an actor? Growing up in Canada, I was always the kid who was into dance, drama, and … Continue reading Acting is about reinventing yourself, every day – Nikkesha Rangwala
Yoshika Verma is a Mumbai-based actor, commercial model, and a voice-over artist. Having received training in acting from the Barry John Acting Studio, Mumbai, and the LB Acting Studio, Canada, Yoshika has appeared in over 30 television commercials and five feature films. IAD connects with Yoshika to learn that she’s the daughter of renowned action director & producer, Mr. Pappu Verma, and more in an … Continue reading “Though born with a silver spoon, I never took advantage of it” – Yoshika Verma
IAD in conversation with Cadbury Dairy Milk Silk puppetry girl, Parul Joshi. Continue reading “I wanted to be an actor since I was three” – Parul Joshi
Lekha Prajapati, our cover girl this month, is a model and actor from Jaipur, Rajasthan. She is a perfect blend of pretty looks and positive attitude. Taking time out from her busy schedule, Lekha spoke to IAD to share her love for the glamorous ad world, a peek into her life, and her mantra for success. Here are some snippets from our interview. What made … Continue reading “I want to be the face of Rajasthan Tourism!” – Lekha Prajapati
Persis Khambatta was born on October 2, 1948 in Bombay, India. At age 17, as Femina Miss India, she entered Miss Universe 1965, dressed in off-the-rack clothes she bought at the last minute. Khambatta became a model for companies such as Revlon. Her biggest acting break was getting the role of Lieutenant Ilia, the bald Deltan alien in Star Trek: The Motion Picture (1979). This … Continue reading All you need to know about Indian model & actress, Persis Khambatta
Beauty is beyond your colour. Dark is beautiful. We should shed our obesession for fairness and age-old biases. Let’s not discourage or make person feel uncomfortable because of their skin color. #UnFairness #MarketingGimmicks via Fair & Lovely: Advertising in India Continue reading Fair & Lovely: Advertising in India
State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, Smriti moved to Mumbai to pursue a career in modeling. More about her journey and life in her own words. Is modelling more exciting than engineering? Tell us about your college days and the transition? … Continue reading “You have to be comfortable in your own skin to feel confident” – Smriti Subramaniam
Cute and confident are the words that come to mind when you look at her work. Having started commercial modelling while in school, she has more than 100 advertisements to her credit. Perhaps most recognized for her Himalaya Herbals campaign – whose billboards are all over the place – the cheerful Anandita Pagnis is more captivating than what meets the eye! Read on. Anandita, what’s your definition … Continue reading “Models bring credibility to brands!” – Anandita Pagnis
She is as well known for her quick wit as she is for her roles in Pollywood movies. She has endorsed many top brands in the country and added glamour to popular music videos. Meet actress and model Pooja Verma from Delhi. Pooja debuted in Punjabi cinema with ‘Baaz‘, starring alongside Babbu Maan, Mukul Dev and Yograaj Singh. She got recognized in the South with … Continue reading Humorously Yours! – Pooja Verma
IAD had fun talking with Vibhoutee Sharma, the model pouting in the video! 🙂 Thank you MOM! Continue reading UrbanClap’s New #JustLikeFamily Ad Will Bring a Big Smile To Your Face!
“I have always been a rebel since I was a child; I always knew I was made for greater things in life. I didn’t know what I wanted to do, but I knew I would do something more than just living in Punjab all my life and getting married and making babies.” Model and actor Teena Singh talks about her journey through advertisements, about her upcoming film Akira … Continue reading The Success of a Rebel – Teena Singh
New York Film Academy alumna, performance artist, and fashion model with the will of steel, Priyanka Karunakaran shares with us what it takes to be a model, and what keeps her fit and ticking! Read on… When did you get your first breakthrough in the industry and tell us about your love for stage? I was blessed to be born in a South Indian family … Continue reading “Embrace the faith in yourself!” – Priyanka Karunakaran