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Opinion: Is Indian advertising moving beyond gender stereotypes?

In the past couple of years, many brands have made headlines with progressive takes on gender roles. But is it all talk and no show? Let us put the ads we know and love through our very own gender sensitivity test. If you can recall even a single example for each of the pointers below, advertising would have come a long way. How many car … Continue reading Opinion: Is Indian advertising moving beyond gender stereotypes?

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The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

A law student from the city of Pune, Vaishnavi Patwardhan‘s life took a U-turn when she decided to take up modeling as a career. What followed was an exhilarating journey through the world of beauty pageants, fashion, and films. Vaishnavi shares tidbits from her life as a working model and an actress in this candid interview. When did you first get inclined towards the entertainment … Continue reading The Miss India Pageant is about more than just having a pretty face – Vaishnavi Patwardhan

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You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

Vivacious, free-spirited, and extremely talented, Ayesha Kanga takes us through her happening journey in the world of fashion and advertising. In the short period of a year, Ayesha has made a name for herself in the industry with features by American Express, Coca-Cola, Tanishq, and many more. In this fun tête-à-tête with Indian Ad Divas, she tells us how. When was the first time you … Continue reading You don’t have to be 5’8 to be a model anymore – Ayesha Kanga

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Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

At a time when FMCG brands struggle to stand out in the array of competitor products, Frito Lay’s India has tapped on to the universal solution to distress – a smile. An ‘out of the box’ (like literally) campaign ‘Smile Deke Dekho’ is based on the conception that smile is a ubiquitous connector of people globally. Lay’s is embracing the trend of integrated advertising with … Continue reading Lay’s ropes in Ranbir Kapoor and Alia Bhatt to bring a smile to our faces

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Social Media Influencing gets ASCI’s attention

With the advent of the social media boom, a new generation of advertising was born. Hordes of millennials with a staggering social media following replaced movie stars as the go-to ambassadors of popular brands. The likes of Scherezade Shroff, Prajakta Koli – also known as MostlySane blew up on YouTube. Influencers like Radhika Bangia, Sejal Kumar shot to popularity on Instagram. TikTok isn’t far behind … Continue reading Social Media Influencing gets ASCI’s attention

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IAD is now on WhatsApp!

Dear all, We have a quick announcement to make. If you have subscribed to our website and have not received information or answers to your queries  int comments section yet, chances are we missed them or got too busy with the life. And, we apologise for that. We’re about to change all this by revamping the UX of the Indian Ad Divas website soon. The … Continue reading IAD is now on WhatsApp!

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Acting is about reinventing yourself, every day – Nikkesha Rangwala

We tuned in with Nikkesha Rangwala on a warm Tuesday afternoon. Forthcoming, grounded, and a self-confessed shy bird, Nikkesha talks about keeping it real in the entertainment industry. On starting early How did you set off in the entertainment industry? Did you always know you wanted to be an actor? Growing up in Canada, I was always the kid who was into dance, drama, and … Continue reading Acting is about reinventing yourself, every day – Nikkesha Rangwala

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“Though born with a silver spoon, I never took advantage of it” – Yoshika Verma

Yoshika Verma is a Mumbai-based actor, commercial model, and a voice-over artist. Having received training in acting from the Barry John Acting Studio, Mumbai, and the LB Acting Studio, Canada, Yoshika has appeared in over 30 television commercials and five feature films. IAD connects with Yoshika to learn that she’s the daughter of renowned action director & producer, Mr. Pappu Verma, and more in an … Continue reading “Though born with a silver spoon, I never took advantage of it” – Yoshika Verma

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“I want to be the face of Rajasthan Tourism!” – Lekha Prajapati

Lekha Prajapati, our cover girl this month, is a model and actor from Jaipur, Rajasthan. She is a perfect blend of pretty looks and positive attitude. Taking time out from her busy schedule, Lekha spoke to IAD to share her love for the glamorous ad world, a peek into her life, and her mantra for success. Here are some snippets from our interview. What made … Continue reading “I want to be the face of Rajasthan Tourism!” – Lekha Prajapati

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“You have to be comfortable in your own skin to feel confident” – Smriti Subramaniam

State Basketball player-turned-fashion model, Smriti Subramaniam, talks to IAD about the must-haves for a model to be successful in the much competitive fashion industry! A Biotech graduate from RVCE Bangalore, Smriti moved to Mumbai to pursue a career in modeling. More about her journey and life in her own words. Is modelling more exciting than engineering? Tell us about your college days and the transition? … Continue reading “You have to be comfortable in your own skin to feel confident” – Smriti Subramaniam

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“Models bring credibility to brands!” – Anandita Pagnis

Cute and confident are the words that come to mind when you look at her work. Having started commercial modelling while in school, she has more than 100 advertisements to her credit. Perhaps most recognized for her Himalaya Herbals campaign – whose billboards are all over the place – the cheerful Anandita Pagnis is more captivating than what meets the eye! Read on. Anandita, what’s your definition … Continue reading “Models bring credibility to brands!” – Anandita Pagnis

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Humorously Yours! – Pooja Verma

She is as well known for her quick wit as she is for her roles in Pollywood movies. She has endorsed many top brands in the country and added glamour to popular music videos. Meet actress and model Pooja Verma from Delhi. Pooja debuted in Punjabi cinema with ‘Baaz‘, starring alongside Babbu Maan, Mukul Dev and Yograaj Singh. She got recognized in the South with … Continue reading Humorously Yours! – Pooja Verma

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The Success of a Rebel – Teena Singh

“I have always been a rebel since I was a child; I always knew I was made for greater things in life. I didn’t know what I wanted to do, but I knew I would do something more than just living in Punjab all my life and getting married and making babies.” Model and actor Teena Singh talks about her journey through advertisements, about her upcoming film Akira … Continue reading The Success of a Rebel – Teena Singh

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“Embrace the faith in yourself!” – Priyanka Karunakaran

New York Film Academy alumna, performance artist, and fashion model with the will of steel, Priyanka Karunakaran shares with us what it takes to be a model, and what keeps her fit and ticking! Read on… When did you get your first breakthrough in the industry and tell us about your love for stage?  I was blessed to be born in a South Indian family … Continue reading “Embrace the faith in yourself!” – Priyanka Karunakaran

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“I would love to be a part of a movie with a social message!” – Onima Kashyap

No matter what part of the country you are living in, you have seen the poster of Onima Kashyap, stylishly gulping the Coke! If being the face of Coca Cola on a million copies is a feat, the model is a gifted artist and has several experimental creations to her credit. IAD tries to take a sneak peek into Onima’s life (and her creative mind)! We … Continue reading “I would love to be a part of a movie with a social message!” – Onima Kashyap

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“Many people focus on the weaknesses than appreciating the goodness in others” – Vibhoutee Sharma

Two beauty crowns winner, model and an actor in the making, Vibhoutee Sharma wants to inspire others through a positive attitude towards life. Read on as she enthusiastically talks about what gave her the confidence to move to Mumbai! An IAD exclusive. What does your name “Vibhoutee” mean? Vibhoutee means “Glory”. Some people mistake it to “Bhabhuti” though, which means ash. “Cute!” Do you hear that often?  Haha, … Continue reading “Many people focus on the weaknesses than appreciating the goodness in others” – Vibhoutee Sharma

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Model in the New Men Will Be Men – Seagram’s Imperial Blue Lift Ad!

Hey guys, Thank you for the love and trust you have shown towards IAD. Yes, we are as much curious to know about the models in the ads as you are! So here is name of the female model in the new Men Will Be Men – Imperial Blue television commercial: Prarthana Saikia.   Let us remind, Prarthana was seen in the Find Magic, Find Love with Woo App campaign earlier (with … Continue reading Model in the New Men Will Be Men – Seagram’s Imperial Blue Lift Ad!

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“I am so glad that I got to study Shakespeare in school; I’d recite speeches running around in my lawn, without any reason”- Nidhi Singh

She is natural on-screen, effortlessly slips into her characters, humble in real life and stole our hearts with her portrayal of ‘Tanya’ in the TVF series Permanent Roommates. Nidhi Singh talks to Indian Ad Divas about her forever dream of being in the acting field, life so far and how her city (Allahabad) is the biggest motivation   How did your foray into the acting/modelling happen? As a … Continue reading “I am so glad that I got to study Shakespeare in school; I’d recite speeches running around in my lawn, without any reason”- Nidhi Singh

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“I think you must have a very balanced mind. Your mind is where everything starts”- Tulip Joshi

Indian Ad Divas in an exclusive with Tulip Joshi on her life, career and what makes her tick   I am sure you have been asked this question a million times but it’s such a precious piece of work that we have to know from you what your experience was working on Matrubhoomi which was so ahead of its times and so bold. What was it like … Continue reading “I think you must have a very balanced mind. Your mind is where everything starts”- Tulip Joshi

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Permanent Roommates: Of love, live-ins and life

Long-distance relationships, live-relationships, transitional worlds, man-woman equation, love, generational differences, the inter-web, real world problems and more. Tvf’s Permanent Roommates explores all this and more, all topped with some humour. The main characters in Permanent Roommates, played by Sumeet Vyas and Nidhi Singh are no strangers to many of us who live the urban life, meeting people like the characters in the series from time … Continue reading Permanent Roommates: Of love, live-ins and life

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“There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

She is as eclectic as they come. From Bollywood to Electronica, Hamsika Iyer’s work is diverse and refreshing. She has a voice, the talent, perseverance and taste. Not only did she become a household name with hit numbers including Chammak Challo, Chanda Re and tons of other songs but her work in genres outside the films is as solid. Hamsika’s work with Juno Reactor (UK) … Continue reading “There are times when I hear my dad sing and I am in tears” – Hamsika Iyer

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“We Are Known As The Dream Merchants!” – Sarita Chadha

Director Sarita Chadha chats with IAD about her successful career in the industry and tells upcoming directors to be deeply involved in work, stay focused and to keep a cool head on the set. Did you always want to be a director? Right from my childhood, art and craft always attracted me. Whenever I got appreciation for my drawings and singing, I thought I’d do … Continue reading “We Are Known As The Dream Merchants!” – Sarita Chadha

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“I Love Doing Highly Experimental Makeup” – Kulsum Parvez

Kulsum Parvez, make-up artist, hairstylist and grooming expert discusses her transition from the hospitality industry to showbiz, her love for experimentation and bringing a wealth of change in women’s lives through her art. Kulsum puts you at ease instantly and the conversation flows effortlessly. She is uninhibited and simple. Maybe it’s these qualities that she picked up working as a flight attendant that when brought … Continue reading “I Love Doing Highly Experimental Makeup” – Kulsum Parvez

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“We are rarely invited for the success parties of the films/TV series we worked on” – Mamta Gurnani

She is a voice-over artist as well as an actor. It’s a tough job to be successful in one career while Mamta Gurnani juggles two and does them both eloquently well. IAD catches up with Mamta to discuss ads, voice-overs and surviving in this industry. Tell us more about the voice-over industry; how competitive is it? The growth of the media industry in India in … Continue reading “We are rarely invited for the success parties of the films/TV series we worked on” – Mamta Gurnani

All you need to know about Indian model & actress, Persis Khambatta

Persis Khambatta was born on October 2, 1948 in Bombay, India. At age 17, as Femina Miss India, she entered Miss Universe 1965, dressed in off-the-rack clothes she bought at the last minute. Khambatta became a model for companies such as Revlon. Her biggest acting break was getting the role of Lieutenant Ilia, the bald Deltan alien in Star Trek: The Motion Picture (1979). This … Continue reading All you need to know about Indian model & actress, Persis Khambatta